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S. S. Rajamouli’s ‘Baahubali 2: The Conclusion’ mobilizes fans from India and beyond!

Another new Indian blockbuster has won over fans in south-central Asia: Starring well-known Indian actors like Prabhas, Rana Daggubati and Anushka Shetty, the second “Baahubali” installment hit Indian theaters on April 28, 2017, and it certainly was no slump of a sequel! Just two days after its release, “Baahubali 2: The Conclusion”, which was distributed in Telugu, Hindi, Tamil and Malayalam language, reached a peak of 561,800 file sharers interested in watching the latest adventure movie. In total, the film managed to attract 3,220,751 file sharers worldwide within the first two weeks of its release.

Curious whether or not "Baahubai 2" made it into the top 10 Telugu films this year? Check out the most popular Telugu movies of 2017 here!

TECXIPIO infographic about the file sharing activity of the Bollywood blockbuster "Baahubali 2". It shows the total number of file sharers in India as well as top cities


The latest installment managed to bolt past its predecessor, garnering almost 1 million P2P users more than “Baahubali 1: The Beginning” within the two weeks after its release date. During the two weeks following the release of the “Baahubali: The Beginning”, we counted 2,285,809 file sharers, who downloaded and shared the film. Most of the franchise’s fans came from India (nearly 70% of fan base for both movies), followed by Pakistan, Saudi Arabia and the United Arab Emirates. Following the same pattern, the top six file sharers’ home cities can be attributed to India as well.

Trend line - file sharing activity of the Bollywood movies "Baahubali 1: The Beginning" and Baahubali 2: The Conclusion" in comparison after their release dates



Not only do the two films share an almost identical fan base, the Indian file sharers themselves are generally interested in the same content. For example, more than 65% of users who shared “Baahubali 2” had also shared, for example, other top Hindi movies like “Raees”, “Kaabil” and “The Ghazi Attack”. That doesn’t mean they don’t also have a taste for Hollywood flicks, though: “xXx: Return of Xander Cage” and “The Fade of the Furious” attracted the interest of two out of every three “Baahubali 2: The Conclusion” fans as well.

And it isn’t just movies. When it comes to games, the same titles keep popping up among Indian “Baahubali 2” fans. One-third of them, for example, have also shared some iteration of “Grand Theft Auto”.



Definition: Number of file sharers - number of peers sharing at least one file of the respective movie within a given time period.


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Companies of the media- and entertainment industry leverage file sharing data to enhance conventional audience measurement systems.

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