ENHANCE CONVENTIONAL AUDIENCE MEASUREMENT SYSTEMS
P2P INSIGHTS CREATOR – ONE TOOL TO MONITOR AND ANALYZE ENTERTAINMENT AUDIENCES WORLDWIDE
The P2P Insights Creator (PIC) is a new audience measurement tool that gives you instant access to worldwide audience statistics to assess the market potential of entertainment content with a few clicks.
Individual reports and statistics on the digital consumption of media content.
Worldwide audiences of your and your competitors` content.
Untapped distribution markets
High-potential key markets
New business and marketing opportunities
Promotional offers and advertising
CREATE INDIVIDUAL REPORTS WITH A FEW CLICKS
With a PIC account, you get access to an audience measurement tool that allows you to quickly create individual reports and statistics.
Cover your individual information needs with the latest market information
The PIC offers a variety of easy-to-use report builder with different filter and search options which allow for a high flexibility and individualization of reports. With a few clicks you can for example, quickly create a trend report for a specific title:
Search for title name or use advanced search options (genre, language, release date, broadcast network...)
Define report areas
Worldwide, areas, countries or cities
Define the report period
Select individual time frame or conveniently pick "first seen torrent" date
Include additional statistics
ISPs or client versions used, top cities or quality-level of torrents
Create reports based on your individual information needs to get insights into audience ratings for media content you are interested in. Find out how both your and your competitors’ content is performing and gain insight into new markets... our audience measurement tool gets you there with only a few clicks!
REPORTS BASED ON YOUR INDIVIDUAL NEEDS
A UNIQUE AUDIENCE MEASUREMENT SYSTEM TO MONITOR CONTENT DEMAND
Monitor and track content demand based on worldwide file sharing statistics. With a personal login, you can sign in from a web browser and get instant access to worldwide audience data.
Instant access to worldwide audience statistics
The PIC is an easy-to-use audience measurement tool which gives you instant access to file sharing statistics - on almost every movie and TV show title worldwide. Make individual reports based on historical data since mid-2012 up to real-time and always be up-to-date with the latest viewing figures.
Get individual statistics about single titles. (Television) Shows can even be monitored down to an episode level. With new torrent releases in P2P networks, the number of titles available is continuously increasing every day.
Measure worldwide audiences for one or more countries, regions, or States and cities
Get historical up to real-time data
Monitor how the file sharing landscape develops over time and in single countries
COMPLETE YOUR EXISTING VIEWING FIGURES
Enhance existing television ratings and media research data with a new audience measurement to better understand key markets.
Create, save and share reports gathered from file sharing statistics worldwide and get the information on media content, markets, and trends you are interested in. Complete your existing business reports and television ratings with market data from a unique audience measurement system.
A POWERFUL AUDIENCE MEASUREMENT TOOL FOR WORLDWIDE AUDIENCE ANALYSIS
Analyze worldwide audiences and generate unique market insights into general content preferences of viewers to optimize business decisions.
27 million P2P users per day
Analyzing the millions of viewers in P2P networks will not only help you to assess the size of your audience in worldwide markets but to better understand the general content preferences of your viewers.
With the PIC audience measurement tool you can find out if and in what markets the demand for a specific title is increasing.
Identify new high-potential target markets and audiences. For TV-Shows, you can even identify where catch-up rates of older episodes are in- or decreasing to better assess audience interest and quality of story-telling.
Use the cross-consumption feature to analyze the digital viewing behavior and find out what other titles P2P users of a specific title or music artist download and share.
Get insights into target groups - examine precisely what other media and titles are popular among fans of a chosen title.
ANALYZE KEY MARKETS
The Top-X functionality shows the most pirated files on BitTorrent networks for movies, TV shows, or music artists in a particular region or for a certain time period.
Identify what titles and genres audiences in different countries or cities are interested in.
KNOW WHAT AUDIENCES WANT TO WATCH
No matter what size of media- or entertainment company you are, enhancing traditional audience measurement tools with file sharing data will leverage your business strategy to get more out of existing potentials! With a personal login for the TECXIPIO PIC, you can instantly start to analyze audiences worlwide!
ADDED VALUE FOR THE MEDIA- AND ENTERTAINMENT INDUSTRY
Analyzing file sharing offers many advantages over conventional audience measurement tools and media research. It provides many benefits to the different stages of a content lifecycle - from potential analyses to marketing, advertising, and distribution:
THE BENEFITS OF AN AUDIENCE MEASUREMENT SYSTEM BASED ON FILE SHARING STATISTICS
For many decades there have been the same audience measurement tools and methodologies to measure television audiences and to assess the popularity of a TV show or movie. But the steady march of digital technology is changing the environment of the global media- and entertainment industry. Consumer behavior is rapidly changing, away from linear television towards on-demand content consumption. Especially younger people prefer the ever-expanding universe of new digital distribution platforms, but also illegal file sharing, especially if the content is not officially available yet. In contrast to traditional audience ratings, file sharing data delivers worldwide audience insights to the media- and entertainment industry, independent from official release dates and also for markets in which other audience measurements are not available.
P2P NETWORK USAGE IN 2017
27 MILLION P2P USERS/DAY
In 2017, on average around 27 million P2P users have downloaded and shared digital content per day. Considering that the file sharers are active on more than just one day, this number adds up to almost 10 billion in 2017.
The number of daily file sharers who downloaded at least one file of the following identified* content types (in percent):
*with known title names
The TECXIPIO P2P Insights Creator is a new audience measurement system based on file sharing data that allows you to better understand the performance of your as well as your competitor's titles and to get insights into target markets to stay on top in a competitive market. Take advantage of the several million daily viewers of entertainment content in P2P networks and take into account this alternative audience measurement to discover new business opportunities.
COST-EFFECTIVE ACCESS TO ALTERNATIVE AUDIENCE RATINGS
A FLEXIBLE LICENSING MODEL
Thanks to feedback from our clients, functionality for all users is continuously enhanced, making the P2P Insights Creator the must-have tool to analyze file sharing and piracy statistics. We offer flexible licensing models and packages are tailor-made to satisfy each customer’s particular needs. If you just need an audience measurement for a particular region, licensing agreements can be adjusted accordingly.
ADDITIONAL FEATURE PACKAGES TO BEST FIT YOUR NEEDS
For those who need even more detailed results, additional premium features that include, for e.g. highly accurate city-level reports or statistics on torrent clients, can be booked separately.
You are looking for new distribution partners and need to go into negotiations with Internet Service Providers to get carriage of your TV channels or on-demand video streaming services?
One of our premium packages includes detailed analysis on ISP usage. Find out which ISP is used most to download and share your content and get top lists for single ISPs. Being equipped with real data will help you to proof demand of your content and to be one step ahead of your negotiating partners.
No matter what size of media- or entertainment company you are, enhancing traditional audience measurement tools with file sharing data will leverage your business strategy to get more out of existing potentials! With a personal login for the TECXIPIO PIC, you can instantly start to analyze your audiences in P2P networks!
Complete your existing viewing figures and research data with an audience measurement tool that provides you with unique market insights - contact us to get an individual quote!