OPTIMIZE YOUR INTERNATIONAL TV SHOW AND FILM DISTRIBUTION STRATEGY
SELLING ENTERTAINMENT CONTENT WITH MORE TARGETED STRATEGIES
As a distributor of movies or TV shows you are confronted with several challenges in successfully marketing and distributing your content:
STAYING ON TOP IN A COMPETITIVE MARKET
The media and entertainment landscape is evolving rapidly, and competition in the TV show and film distribution industry has become fierce. Regardless of whether you are a large company in search of a valuable TV show or film distribution deal, or a TV network or filmmaking company whose target is to expand into untapped markets or to renew a series, it’s only getting harder to make money in this industry. Providing highly targeted content from entertainment services and ensuring convenient access to your content for worldwide and digital audiences is now mandatory in this hypercompetitive landscape.
IDENTIFYING THE RIGHT TARGET MARKETS
On top of that, no one can afford to ignore audience and fan insights when setting up a successful distribution strategy. This is why data-driven decision making and data analytics have entered the media and entertainment sector. But the lack of quality data has quickly become the biggest challenge, and for the most part the following questions remain unanswered:
What are the target markets
for selling films, approaching the right buyers and making distribution deals in the right countries?
How can you strengthen arguments on which
to build up content marketing strategies?
Are fans still interested in
the renewal of a series or additional installments of a movie?
HAVING THE RIGHT DATA IS KEY TO IDENTIFY HIGH-POTENTIAL MARKETS
- LEVERAGE NEW OPPORTUNITIES THAT CAN EXPAND YOUR BUSINESS!
As a film studio, you need to think about where to distribute content, how to gain leverage when negotiating prices around the world, and how to better incorporate digital outlets into your distribution process. To answer these questions, you might examine how movies performed according to box office figures in target markets for the film industry (if available). After that, you might also look at comparable movies and how specific genres, filmmakers or producers have developed in the past.
Broadcasters and TV networks producing and distributing their own content need to know whether or not it will be successful among their key demographics and target audience. This may be determined by analyzing TV ratings, coverage from press and critics, and consumer voices on social media. Nevertheless, these data sets only mirror the markets where content is already officially accessible. For other markets, there may not be any reliable or consistent box office numbers or TV ratings for distributors to evaluate the success of their content. Furthermore, negative critics will feature more prominently than positive ones, which may create distorted perceptions of demand within target markets for the film industry.
Considering all of this, incomplete or inconsistent market data is a clear problem, and therefore you need to tap several sources of data in order to strengthen your business decisions and make even better deals.
ANALYZING FILE SHARING ACTIVITY:
A DATA SET TO MAKE MORE INFORMED DECISIONS REGARDING TV SHOW AND FILM DISTRIBUTION STRATEGIES
TECXIPIO is committed to providing you with scalable solutions to questions, concerns and challenges regarding the sale and distribution of content as well as the optimization of your TV show and film distribution strategy. In addition, the file sharing data we provide arms content producers and distributors with the most valuable insights to make more informed business decisions in target markets for the film industry and beyond.
TECXIPIO can provide you with the information you need to help you sell your content to markets worldwide
1. WHAT ARE THE TARGET MARKETS FOR SELLING FILMS, APPROACHING THE RIGHT BUYERS AND MAKING DISTRIBUTION DEALS IN THE RIGHT COUNTRIES?
TECXIPIO equips studios, filmmakers, distributors, broadcasting companies and TV networks with powerful file sharing data that enables deep market insights. For example, file sharing data can be used to further expand movie distribution in new and untapped target markets for the film industry, or to adjust distribution strategies and processes for TV shows in existing markets, and vice versa. While TV ratings and box office numbers depend on many factors – like the official releases and availability of films, videos and DVDs – file sharing data is independent and unbiased from TV show and film distribution windows and channels. As soon as torrents of new content hit P2P networks, interested audiences worldwide have immediate digital access. Monitoring the distribution of your content in file sharing networks will reveal many insights about its popularity and new high potential target markets for the film industry. This set of numbers also enables you to identify new distribution areas worldwide and on down to the city level, and even for films and videos that have not yet been officially released!
2. HOW CAN YOU STRENGTHEN ARGUMENTS ON WHICH TO BUILD UP CONTENT MARKETING STRATEGIES?
By enriching your information pool with file sharing statistics, you bolster your distribution strategy and process with crucial insights, thereby strengthening your arguments for where to sell certain movies or TV shows, and where they are less likely to achieve comparable success. With file sharing data, you can prove the demand for your film or TV show, even in places where the theatrical, DVD or digital release date is still in the future. With arguments supported by proof of the demand in your business partner’s areas of service, your bargaining power in negotiating distribution deals and better prices will be greatly improved!
3. ARE FANS STILL INTERESTED IN A SERIES REBOOT OR ADDITIONAL INSTALLMENTS OF A MOVIE?
Monitoring file sharing activity not only enables you to pursue the development of your content in different markets in real time, it also lets you pull comprehensive data from a single source that is based on unbiased consumer demand for individual titles worldwide. For example, to fully assess future potential you can drill the numbers down to single episodes of a TV show. This way you can identify how many users are currently starting to catch up with the first episodes and seasons. File sharing data gives you an indication of the actual relevance of your content in different areas, allowing you to optimize your TV show and film distribution strategy and process around whether a film or franchise has the potential of being renewed or continued.
HOW CAN YOU USE FILE SHARING DATA WITH THE TECXIPIO PIC TO OPTIMIZE TV SHOW AND FILM DISTRIBUTION STRATEGIES?
The number of torrent releases in P2P networks grows continuously every day. 146,652 movies and 28,480 TV shows – that’s the number of titles you can track by using our data set. With TECXIPIO’s file sharing data solutions, you can create individual statistics about single titles.
Distributors don’t only have to rely on incomplete data or their gut feeling to plan the distribution of films and TV shows. In the past, if audience data was unavailable for making decisions about your TV show or film distribution strategy, you were forced to rely solely on your experience from similar productions in the past. But now, by analyzing file sharing data, you can add more certainty to these kinds of business decisions. The TECXIPIO PIC enables you to create individual trend reports to monitor the popularity of your titles live, and to get insights into your target markets.
Below we’ve laid out how to turn P2P file sharing data to your advantage and use the most valuable insights to optimize your TV show and film distribution strategy!
PIC FILE SHARING REPORTS:
ASSESS SUCCESS POTENTIAL OF SINGLE TITLE WORLDWIDE WITH A FEW CLICKS
EASILY CREATE INDIVIDUAL REPORTS
Screenshot: PIC, Report Builder Movies
1. Select a specific film or TV show title.
2. Define the report area and period, as well as additional premium features.
3. Click create and run your trend report based on your individual settings!
MONITOR THE POPULARITY OF YOUR TITLES WORLDWIDE
Screenshot: PIC, Report Builder Movies
Monitor the popularity of your titles over chosen periods, from first release in P2P networks up to today!
Compare different areas within one report and detect new torrent releases.
Analyze when, how much and where in the world your title is shared!
ADDITIONAL FEATURES PROVIDE A DEEP MARKET UNDERSTANDING
Screenshot: PIC, Report Builder Series
Additional features like client version, geographical location and top 10 ISP statistics provide a deep understanding of your key markets by refining your target audience and pointing out local differences in demand.
KEY BENEFITS AT A GLANCE:
Worldwide market data on almost every movie and TV show
Monitor trend lines and assess the popularity levels of titles
Historical data since July 2012
Identify key markets and discover where movies or TV shows will and won’t sell
Uncover untapped and high-potential markets
Gather marketing arguments
Leverage the sale of content rights and analyze sublicensing potential
Minimize the risks of TV show or film distribution and increase profitability
Approach the right buyers for your movies or TV shows in the right country at the right time (Pick the right Video-on-Demand provider or channels to sell your content)
No matter what size company you are, file sharing data can leverage your TV show and film distribution strategy and process and help you to get more out of existing potentials!
With TECXIPIO’s file sharing data, you can analyze the popularity of single titles over time, all the way up to a live feed, and create top ranking lists of every market and area. It also lets you analyze the relevant sets of file sharers that are displaying worldwide target market insights on your title’s performance during individually selected periods, as well as investigate what is relevant to your target groups.
WHY DOES FILE SHARING DATA OFFER UNIQUE MARKET DATA?
File sharing data gives you reliable and immediate market insights based on unbiased consumer data from an individual source. You can see how your content performs worldwide, regardless of whether or not your content has officially been released in a specific market. This offers unrivaled market insights that traditional data analytics on box office or TV rating figures can’t provide!
Unbiased data, independent from official release dates and availability
Historical up through real-time data
Worldwide market data down to the city level
By leveraging the full data set, you can dive deeper into the trends and gain a better understanding of your key markets for every type of content.
Are you interested in leveraging your content to gain targeted sales opportunities and optimize your TV show or film distribution strategy?
We provide a way to get you there!
To profit from all of these advantages simply request a demo!
GET ACCESS TO WORLDWIDE AUDIENCE INSIGHTS
A web-based reporting tool to generate individual P2P audience reports
Monitor global trends
Easily create individual reports according to your needs
Generate reports based on single titles, file sharers or markets
Variety of features and search options enable detailed analyses
TECXIPIO P2P DATA API
Automatically transfer detailed file sharing data into your business reports
Easily fetch data via common HTTP GET requests
Big data queries can be run monthly up to real time, if you pull every minute
Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date
CONTACT US TO OPTIMIZE YOUR FILM DISTRIBUTION STRATEGY
Are you interested in leveraging your content to gain targeted sales opportunities and optimize your TV show or film distribution strategy? - We provide a way to get you there!
To profit from all of these advantages simply request a demo!