TV CHANNEL RATINGS BASED ON INTERESTED VIEWERS AMONG DIFFERENT ISP SUBSCRIBERS
GET THE UPPER HAND WHEN NEGOTIATING TV AFFILIATE DEALS: FIND OUT HOW YOUR CHANNELS RATE AMONG ISP SUBSCRIBERS
In recent years, the television entertainment landscape has been rapidly changing as more and more over-the-top content (OTT) and video-on-demand (VOD) providers have been gaining traction in target markets worldwide, shoving aside the traditional cable and broadcast network with its original and highly sought-after programming.
VIEWERS WANT MORE TARGETED OFFERINGS
These new players in the market aren’t the only ones causing headaches for media companies, as customers are now raising their voices about having to choose between thousands of channels and a lack of adequate programming. “Skinny Bundles” – one of today’s new TV entertainment landscape keywords – means the more targeted offering of channel bundles to customers. In some cases, viewers are able to decide which channels they’d like included with their subscriptions. This compliments the latest Nielsen study findings, which state that the average U.S. subscriber watches no more than 17 channels. Nevertheless, the decline of cable and broadcast network subscriber bases is in full swing, which has put media companies on alert.
That means it’s more important than ever to negotiate with internet service providers (ISPs) to get your television channels or on-demand video streaming services carried in other national- as well as international target markets. Doing this in 2018 can help you:
exploit growing potentials
ensure constant revenue streams from different sources
stay competitive in today’s fast-moving television landscape
KEEPING PACE WITH THE LATEST TELEVISION MARKET TRENDS
To get the most out of your affiliate deals with ISPs and to keep pace with developments in the TV market, three questions need to be answered:
How can you identify potential partners for a TV affiliate agreement?
How will you know which ISP fits your channels and content and is the most suitable to match the viewers' needs and habits?
How can you get the upper hand when negotiating new and recurring TV affiliate deals?
NEGOTIATING BETTER TV AFFILIATE DEALS IS KEY
As a broadcasting or cable network, you might not reach your target audience without new affiliate partners delivering your TV channels or content in other target markets worldwide. Even the largest companies in the media and entertainment industry seek the scale of distribution that third-party companies like ISPs can provide. These companies serve large ISP subscriber numbers with access not only to the internet but also to the shows and movies of several national and international networks and content providers. Accordingly, ISPs naturally obtain bargaining power over TV networks. Nevertheless, ISPs are also in search of valuable partnerships that ensure increased participation and the payment of fees with each new subscription.
SUBSCRIBER BASE ANALYSES: KNOW EXACTLY WHAT ISP SUBSCRIBERS WANT
What are the main reasons for a customer to subscribe to your service? “Content is king” – this formula not only applies to the programming and content recommendations of a TV network, cable or VOD/OTT provider. It also guides those striving toward long-term partnerships that hinge on proper content carriage. That being said, third-party agreements to deliver your TV channels or VOD services via an ISP require an understanding of what is actually relevant to the ISP’s subscribers and viewers in certain markets. Because demand is evolving regularly, it is not unusual to renegotiate TV affiliate agreements and deals with an ISP. The key is to know exactly what content ISP customers like to watch and what is required to engage them with your content, in turn ensuring stable revenue streams.
IDENTIFY ENTERTAINMENT PREFERENCES OF THE ISP'S TARGET GROUP
If you want to identify and analyze what really matters to the ISP’s target groups, you need to get in touch with ISP subscribers’ individual needs. However, ISP subscriber numbers as well as corresponding behavioral and demand insights, are not necessarily available to media companies. Nonetheless, leveraging ISP subscriber data can ensure the upper hand when negotiating affiliate deals. File sharing data can fill this information gap and ensure valuable insights into ISP subscriber preferences.
Identify relevant affiliate partners and generate alternative TV channel ratings based on the number of interested viewers among subscribers of different ISPs
FILE SHARING DATA PROVIDES UNIQUE INFORMATION ABOUT ISP SUBSCRIBERS
TECXIPIO can provide you with scalable solutions to questions, concerns and challenges regarding the negotiation of valuable agreements for channel and content carriage. Our file sharing data products offer unique target market insights that help you make better-informed business decisions. As a broadcaster or cable TV network, you can discover precisely what matters among ISP subscribers worldwide. By leveraging the powerful and unique ISP data provided by TECXIPIO you will save valuable time to gather market information and will gain data-proven bargaining power.
TREND REPORTS AND TOP LISTS BASED ON ISP SUBSCRIBER DATA OFFER NEW POSSIBILITIES FOR TV CHANNEL RATINGS
Utilize the file sharing data to get insights into ISP subscriber numbers and find out which ISPs the viewers of your shows subscribe to. Based on the P2P users who downloaded and shared specific titles aired on your network and who are also subscribed to a selected ISP – of course, this can be applied to national as well as providers in every country in the world, will help you to identify relevant affiliate partners. You can also simply generate top lists of films or TV shows offered by different ISP providers to instantly know what content is most popular among the corresponding subscribers.
PROVE CURRENT AND POTENTIAL FUTURE DEMAND FOR YOUR CONTENT TO AN ISP
ISP user data derived from file sharing statistics ensures TV networks and international TV channel distributors valuable insights into what content is most popular among different ISP users. This knowledge allows channel owners and aggregators to conduct alternative TV channel ratings that assess their potential value to an ISP. With these TV channel ratings, you will have the upper hand when negotiating affiliate deals by knowing exactly what content is being shared by how many viewers that use a specific ISP.
1. HOW CAN YOU IDENTIFY POTENTIAL PARTNERS FOR A TV AFFILIATE AGREEMENT?
In the global internet service landscape, there are many possible opportunities for partnerships that will successfully distribute your TV channels or content into new target markets. Use file sharing data to reveal the ISP subscriber numbers in different countries or cities that have downloaded and shared the majority of a particular piece of content in order to identify potential ISPs to partner with. Once you've identified ISPs with a huge subscriber base that is interested in your content, you can confidently approach these companies and further expand your business.
2. HOW WILL YOU KNOW WHICH ISP FITS YOUR CHANNELS OR CONTENT AND WILL BEST MATCH THE VIEWERS’ NEEDS AND HABITS?
TV channel ratings based on P2P data provide an answer: As a broadcaster or cable network, you can analyze worldwide content trends based not only on countries, states or cities, but also on the ISPs that the respective P2P users subscribe to. File sharing data can generate deep insights into these target groups and strengthen your knowledge about ISP subscribers' needs and habits. This unique tool enables you to see what is most popular among the ISP subscriber base. Furthermore, cross-content analyses provide you with an even clearer picture of what will work best with ISP subscribers in the future, even if your content has not yet been released in the respective transmission area. All in all, file sharing data enables you to conduct more exact TV channel ratings and determine what is being watched, what else will most likely be watched and how this fits your content offerings.
3. HOW CAN YOU GET THE UPPER HAND WHEN NEGOTIATING RECURRING TV AFFILIATE DEALS?
The higher the percentage of affiliate fees per subscription for a broadcaster or cable network, the better. At the same time, ISPs pursue similar targets to obtain higher percentages per subscriber. Navigating this challenge requires a smarter approach than just analyzing the usual criteria like TV channel ratings, box office figures or the number of on-demand viewers in your home country or other markets. File sharing data and ISP subscriber numbers are powerful and unique sources of information that enable you to rate your TV channels and prove the demand for your content, thereby strengthening your bargaining power against even the biggest ISPs. With this data, you can negotiate TV affiliate deals to get higher fees per-subscription and reach out to the maximum number of viewers in your target markets.
HOW CAN YOU GAIN ADVANTAGES FROM DEPLOYING FILE SHARING DATA?
The number of torrent releases in P2P networks is growing larger every day. Using our data set, you can currently track almost 150,000 movie titles and 30,000 TV show titles. Our file sharing data tools and solutions enable you to generate statistics about individual titles. New titles are added as soon as they enter P2P networks.
Get instant access to worldwide P2P data with the web-based P2P Insights Creator (PIC) and generate individual reports according to your needs. The P2P data API let's you integrate file sharing data into your management reports. Adding ISP statistics to your reports will give you valuable information to help you identify relevant affiliate partners:
CREATE TREND REPORTS WITH THE PIC AND ANALYZE INDIVIDUAL TITLES TO IDENTIFY RELEVANT ISPs FOR YOUR BUSINESS
Select a specific title, report area and period, as well as the additional ISP statistics. Based on your settings, run your trend report!
Select individual markets and filter by the ISPs used most to download and share your title. See exactly how many ISP subscribers are actually interested in the chosen title across all of your target markets worldwide.
Identify relevant ISPs for your business!
TOP 5 ISPs used to download episodes of "The Walking Dead" in 2017 in Brazil by number of unique IPs
CREATE TOP LISTS FOR ALTERNATIVE TV CHANNEL RATINGS: IDENTIFY WHAT CONTENT OF YOURS IS DOWNLOADED AND SHARED MOST USING A PARTICULAR ISP
Based on the knowledge of which ISP was used in which target market, create individual top lists of your movies or TV shows, filtering by ISPs of interest to you. Simply select a report area and period, choose the production companies or networks you want to consider and choose the ISP identified in the previous steps. Run your top list report!
Based on the top list generated, pick the most popular titles that are shared using a particular ISP. Develop your TV channel ratings according to demand by ISP subscribers in a selected target market.
Approach the high potential ISPs identified and evaluated in the previous steps. Armed with these unique insights and knowledge, stay one step ahead of your negotiating partners and enter negotiations for valuable affiliate partnerships that enable higher fees per subscription.
Make the most of P2P data by gaining unique market insights that help you choose the right ISPs in the right countries, conduct more accurate TV channel ratings and successfully seal the deal with the right affiliates. Use file sharing activity to your advantage!
WHAT MAKES FILE SHARING DATA UNIQUE AND DIFFERENT FROM OTHER SERVICES?
By knowing exactly what ISPs have been used by viewers to download and share your content in P2P networks, high-potential contenders for third-party and TV affiliate agreements from around the world can be precisely selected based on the actual demand of the respective ISP subscribers! File sharing data enables you to enhance your information resources and stay one step ahead of your competitors and negotiating partners.
Unique data set of content consumption across all ISPs worldwide
Conduct TV channel ratings based on the ISP subscribers' actual demands
Gain bargaining power over huge ISPs
With the full range of P2P data, you can dive deep into media and entertainment industry trends and gain a better understanding of what viewers of your content really want to watch and where they are located.
Are you in search of opportunities to distribute your channels and content in new target markets?
Do you want to increase your subscriber numbers and boost your TV affiliate partnerships worldwide?
TECXIPIO can help you enhance your audience analytics and market data to get the best TV channel ratings tailored to your potential affiliate partners.
Contact us or request a demo and test account today!
KEY BENEFITS AT A GLANCE:
Worldwide market data on almost every movie and TV show
Historical data since July 2012
Unique data set of content consumption across all ISPs worldwide
Identify and approach the right affiliate partners among ISPs worldwide
Conduct TV channel ratings for suitability of potential affiliate partners
Strengthen your bargaining power in recurring affiliate deal negotiations and enable higher fees per subscription.
No matter what size company you are, file sharing data and ISP subscriber numbers can help your business leverage its content/channels to be carried by the right partners from around the world!
GET ACCESS TO WORLDWIDE AUDIENCE INSIGHTS
TECXIPIO P2P DATA API
Automatically transfer detailed file sharing data into your business reports
Easily fetch data via common HTTP GET requests
Big data queries can be run monthly up to real time, if you pull every minute
Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date