SUCCESSFUL COPYRIGHT PROTECTION WITH HOLISTIC ANTI-PIRACY STRATEGIES
Content providers and copyright holders worldwide need to have wide-ranging anti-piracy strategies in place. Illegally sharing content is a problem across the globe, particularly in emerging markets.
In order to effectively prevent and limit the illegal distribution and use of copyrighted content, holistic anti-piracy strategies are required. The aim is not only to stop or make it more difficult to distribute pirated copies but also to counter as many reasons as possible for users to resort to pirated versions, with legal alternatives.
PREVENT
...the illegal distribution of copyrighted material in the first place
RESTRICT
...the use to prevent further distribution
TAKE ACTION
...against persistent offenders
To ensure anti-piracy activity is effective, it is important to understand the reasons behind file sharing and the distribution of pirated copies.
UNDERSTANDING WHY AUDIENCES DISTRIBUTE AND CONSUME PIRATED CONTENT
EASY ACCESS AND LACK OF VALUE PERCEPTION
Many users of P2P torrent clients and other channels are well aware that what they are doing is illegal. With some downloads and streams available in near-Blu-Ray quality and the relatively easy access, some users simply see no need to pay for the content.
This only highlights the need to establish comprehensive in-house copyright protection policies so that original, high-definition content is not available in the first place.
OFFICIAL AND CONVENIENT AVAILABILITY OF MEDIA CONTENT
For other users, the availability of content that has not been released in their own country or region is a reason why they turn to P2P file sharing and other channels in search of the content they are eager to watch.
Adjusting release windows and distribution deals has proven to be a practical anti-piracy measure. First, the ability to boast about having seen a movie or TV show no one else has is removed. But secondly, the urge of fans to watch a particular show or movie can be satisfied, without the need to search for illegal copies.
The sheer convenience of having a movie available in just a few minutes is another factor that should be considered when trying to promote an anti-piracy agenda. By cross-referencing consumer behavior, VOD and content providers can offer a choice of content that encourages subscriptions to their services. TECXIPIO provides a range of file sharing data products that, by analyzing trend reports, can help optimize a portfolio of content to establish an invaluable anti-piracy offering.
ANTI-PIRACY MEASURES TO PREVENT COPYRIGHT INFRINGEMENTS
To prevent movie leaks, the original source of leaks needs to be identified and plugged. In addition, consumers should be made aware of the damage they are causing.
To make entertainment content officially available to its target groups to prevent highly interested audiences from accessing illegal copies, international TV Show and film distribution strategies need to be optimized. In addition, to help anti-piracy measures, content providers have to tailor content libraries and programming (recommendations) to the needs of its target audiences to offer TV shows and movies that are really relevant to subscribers and viewers.
ANTI-PIRACY MEASURES TO RESTRICT COPYRIGHT INFRINGEMENTS
To restrict easy access, several anti-piracy measures can be taken for content protection. Many streaming providers and content platforms have already implemented different types of upload-filters, approaches range from ID systems to the use of computer vision technologies to identify copyrighted material. TECXIPIO's computer vision APIs can easily be implemented into existing software systems to generate and match digital fingerprints of images and videos, which enables highly scalable content identification.
ANTI-PIRACY MEASURES TO TAKE LEGAL ACTIONS AGAINST COPYRIGHT INFRINGEMENTS
Fundamentally, anti-piracy measures need to reduce or eliminate illegal file sharing. Legal recourse is sometimes the last resort, but it is an effective anti-piracy measure to protect the rights of copyright holders. A cease and desist letter shows that creative content is valued. The copyright holder protects his intellectual property and also ensures that future production is secured.