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IDENTIFY AND DEFINE YOUR TARGET MARKETS WITH A UNIQUE SOURCE

Illegal file sharing is quite rightly seen as a threat to creative industries. The unauthorized distribution of movies, TV shows, music, e-books, games, and software threatens income and stifles creativity, as future funding is put in jeopardy. However, data analytics have shown that file sharing data can also be leveraged to provide powerful market insights.

ANALYZE TITLES

Monitor popularity levels in real time

ANALYZE MARKETS

Identify the most popular content in differnet regions

ANALYZE FILE SHARERS

What titles is your target group interested in

HOW CAN FILE SHARING DATA HELP YOU TO ANALYZE TARGET MARKETS 

P2P FILE SHARING ACTIVITY REFLECTS CONSUMER BEHAVIOR

File sharing data gives important market insight into target markets in an environment not everyone knows or understands. P2P file sharing activity can be leveraged in a unique way. Consumer behavior data is available for countries or regions in which content has not yet been officially released but is already being consumed. You can find out in advance what will be popular in which market. Plan your distribution deals and release windows to concentrate on countries or regions that offer the highest potential.

TOOLS THAT PROVIDE YOU WITH INSIGHTS INTO YOUR TARGET MARKET

TECXIPIO’s range of file sharing data products and solutions gives valuable insight into consumer behavior and their content consumption in one or more countries, regions or cities. Find out more about how reports and data can easily be integrated into your existing management information system to maximize your understanding of new and existing target markets.

ANALYZE SINGLE TITLES WITH TREND REPORTS

Monitor popularity levels in real time and get historical data since July 2012

Create trend reports for a variety of titles.

The number is continuously increasing every day with new torrent releases: 

Movies

Games

TV series

Music artists

TAKE TREND ANALYSIS TO THE NEXT LEVEL -

GENERATE INDIVIDUAL REPORTS WITH A FEW CLICKS

TECXIPIO monitors P2P file sharing activity around the globe and provides an easy to use, web-based portal to show data on all content types like music artists, movies, TV series and games, according to your needs.

AVERAGE NUMBER OF FILE SHARERS THAT DOWNLOADED AND SHARED AT LEAST ONE FILE PER DAY IN 2017

4,771,421,212

2,645,968,541

1,937,417,199

1,071,259,058

MONITOR POPULARITY LEVELS OF SINGLE TITLES AND ARTISTS IN REAL TIME

With the trend report builder of the TECXIPIO PIC, you can analyze file sharing data down to title and music artist levels. Tracking and comparing popularity levels on all your and your competitor's intellectual property brings many benefits to the entertainment industry and allows you to turn file sharing into a real economic advantage. 

EASILY GENERATE TREND REPORTS AND UNDERSTAND CONSUMER DEMAND AROUND THE WORLD

For studios, media organizations, and content providers it is key to understand consumer demand to target the right markets. Now you can monitor file-sharing activity for movies, TV shows, and music worldwide - even in countries and regions where your content is not officially available. This provides unparalleled market insights that traditional data analytics on box-office revenue, audience figures and Blu-Ray/DVD sales simply cannot provide. Tailor-made trend reports can be generated to show which markets have the best potential, what movies are being watched by a certain demographic (based on the location of peers being matched with Census data of area) or which recording artist is actually more popular than the current number 1.

MONITOR FILE SHARING OVER TIME

Get the daily number of P2P users sharing torrents of your content

Create reports on individual time periods

 

Get historical data from July 2012 or simply select "first torrent seen" up to date

Screenshot: PIC, Trend report of movie title

MONITOR TARGET MARKETS WORLDWIDE

Compare different countries and regions within one report

Use zoom-function to analyze shorter time periods in more detail

Monitor the daily number of new torrent releases for the specific title  

Screenshot: PIC, Trend report of movie title

ANALYZE TV SERIES DOWN TO EPISODE-LEVEL

Track how the popularity of TV series develops over time

 

Make detailed analyses down to season and episode level

 

Analyze your story telling and identify episodes and seasons that triggered the highest number of catch-ups

Screenshot: PIC, Trend report of TV series

FILE SHARING DATA REFLECTS POPULARITY AND CONSUMPTION TRENDS

Our client feedback validates that TECXIPIO’s trend reports reflect the popularity of content across markets. Analysis show that there is a high correlation between file sharing data and subsequent consumption via legitimate distribution channels. We regularly publish articles about the file sharing activity of TV Shows which also show that file sharing trend lines reflect the developments in TV ratings: 

Empire: TV show audience's interest according to piracy numbers

April 10, 2018

TV show viewership of 'Vikings' climbed 25% compared with previous year

January 26, 2018

TV show piracy of Seth Mac Farlane's 'The Orville'

December 11, 2017

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WHAT ARE USE CASES OF FILE SHARING TREND REPORTS?  

Optimize release dates and -windows

Find out when content is released in P2P networks and when it starts to become popular

Identify leaks

Monitor if torrents with your content are leaked

Determine key markets 

Identify the markets in which your content is downloaded the most

Assess popularity among audiences

Find out how often and by how many, content is being shared and downloaded

Compile potential analysis for continuations 

Analyze how the number of downloads develops over time 

OPTIMIZE BUSINESS DECISIONS AND TURN FILE SHARING TRENDS INTO A REAL ECONOMIC ADVANTAGE!  

 

ANALYZE KEY MARKETS WITH TOP LISTS

Identify the most popular content among file sharers in different regions, countries or even cities to better understand your key markets

Top 50 music artists

Top 100 TV series

Top 10 games

Top 25 movies

IDENTIFY THE MOST POPULAR CONTENT IN YOUR TARGET MARKETS AND REVEAL LOCAL DIFFERENCES

It is sometimes difficult to get up-to-date market data on reactions to new shows or breakout formats. Traditional market analysis based on audience figures, box-office revenue, or Blu-Ray/DVD sales numbers can take time and may not be publicly available due to its commercial sensitivity. Identifying the most pirated show in your target markets or during a particular time period is vital information that helps content providers react quickly to audiences’ current consumption habits.

THREE STEPS TO MAKING MORE INFORMED BUSINESS DECISIONS 

1. EASILY GENERATE A TOP LIST OF MOST POPULAR CONTENT

The Top-list functionality of TECXIPIO’s Piracy Insights Creator (PIC) shows how well your and your competitor’s content is performing. The PIC is an easy-to-use, web-based portal that allows studios, TV networks, or distributors to quickly identify the most pirated movie, TV shows, or recording artist on P2P file sharing networks.

CREATE TOP LISTS FOR YOUR TARGET MARKETS

Compare different areas down to city-level

Set individual time periods

 

Filter by different criteria, like release dates, production companies or genres

Screenshot: PIC, top list report of music artists

2. IDENTIFY THE MOST PIRATED CONTENT

By analyzing P2P file sharing activity, you can quickly see the Top 10, 25, 50 or 100 most pirated shows, movies, or music artists in any given region during any given time period. Piracy statistics are collected on all content so you can gain unique insight into how your competitors are performing. Finding out what genre, movie, TV show, or recording artist is most popular with audiences allows you to adjust release windows for new content, thereby maximizing revenues. Armed with the knowledge of what is the most pirated show or movie in key markets or with key US demographics, you can develop new, related content to legitimately satisfy audience demand.

3. GET INSIGHTS INTO YOUR TARGET MARKETS

Content acquisition is always a balance of gut feeling and hard facts. We can’t help with the gut feeling, but the hard facts on the most popular content are out there. Knowing the most pirated titles or music artists is a good way of understanding target markets and what is going to be the most popular content. Predict how future content may perform and who it will be popular with so you can retain current audiences and attract new subscribers.

WHAT ARE USE CASES OF FILE SHARING TOP LISTS?  

Find out what's popular in your target markets

Create top lists for every country, down to city levels

Identify local differences

Compare the most downloaded titles of different market areas

Compare your content with competitors 

All monitored titles are taken into account for creating top lists

Optimize content distribution and support sales arguments

Support sales arguments with real data

Use top lists as a guideline for programming decisions

Take the most popular titles into your content portfolio

KEEP YOUR CUSTOMERS ENGAGED AND WATCHING -

FIND OUT WHAT IS MOST POPULAR IN YOUR TARGET MARKETS!

 

ANALYZE FILE SHARERS WITH CROSS CONSUMPTION REPORTS

What other titles or content types are P2P file sharers of a specific title or music artist interested in? 

ANALYZE YOUR TARGET MARKETS AND UNDERSTAND CONSUMER BEHAVIOR

File sharing statistics take consumer behavior analysis to the next level. Cross-consumption patterns can also be created across media – you not only know what other movies or TV shows a consumer likes, but their favorite recording artist, what games they play, and which e-books they read.

GET TO KNOW YOUR TARGET MARKET 

Getting to know your target markets and consumer behavior – what interests them, what doesn’t interest them – is the key to successful marketing and maximizing return on investment.

IDENTIFY TRENDS IN CONSUMER DEMAND

Cross-referencing up-to-date, reliable data on consumption and demographics helps identify trends in markets, audience segments, and consumer demand. Studios, media organizations and content providers are able to react quickly to consumer behavior in both established and untapped markets, meaning you never miss out on an opportunity.

Get to know your target market like never before - contact us today for more information!

WHAT ARE USE CASES OF CROSS-CONSUMPTION REPORTS?  

TARGET THE RIGHT AUDIENCE THANKS TO MARKET INSIGHTS

Gaining insights on target markets helps to increase satisfaction rates and retain customers. See cross-consumption levels so you know that fans of a TV series will be interested in a new movie release. Targeted advertising and promotional activity around the right programming will create interest and a pre-release buzz that reach far beyond your original target demographic. Having such market insights is of particular interest to VOD providers who can provide optimized content to trigger new subscriptions.

IDENTIFY CROSS-CONSUMPTION PATTERNS ACROSS MEDIA

By identifying individual user types, content providers can easily see cross-consumption patterns. You know that a group of consumers who downloaded a particular movie also downloaded certain TV shows or other movies. This consumer behavior is of particular interest to studios and networks so they can run cross-promotional advertising during the right programming, maximizing interest and advertising response rates. For VOD providers, developing an optimized portfolio of popular content triggers new subscriptions. Relevant cross-content recommendations based on reliable consumer behavior data increases customer satisfaction and ultimately retains subscribers.

 

WHO BENEFITS FROM TARGET MARKET INSIGHTS BASED ON FILE SHARING STATISTICS?

CONTENT PROVIDERS DISCOVER NEW TARGET MARKETS 

Content providers now have a powerful tool to plan effective market expansion and to optimize sales strategies:

Analyzing file sharing trends gives studios and media owners a new perspective on how their content is being consumed in established, new and untapped markets. Thanks to tailor-made trend reports, broadcasters and distributors can leverage the popularity of movies, TV series and music to maximize revenues.

FILM STUDIOS

Studios can conclude distribution deals in territories where they know they already have market share as a result of movie leaks through P2P file sharing. Support your pitch to buyers by providing them with concrete data to show market demand for your content.

Based on detailed trend reports, original content producers can expand into untapped markets by making content available to consumers through convenient, legitimate on-demand or subscription services.

VOD PROVIDERS

VOD providers can plan their acquisition of new, yet untried content with an analysis of trend reports across a range of movies and TV shows. Identify the shows that are popular and attract new subscribers.

TV NETWORKS

TV networks cross-reference consumption levels with demographic data from the US census to ensure highly targeted audiences for their advertisers. Thanks to trend reports, they can prove a specific audience that already loves the content and will watch in high numbers.

DISTRIBUTORS

Distributors can easily identify popular movies with no distribution deal in their home market by analyzing trend reports on movie file sharing activity.

MUSIC INDUSTRY

In the music world, trend reports identify where an artist is gaining popularity. Using the trend reports based on worldwide file sharing statistics, you can effectively target marketing in expanding territories. Look forward to sold-out tours! 

 

GET ACCESS TO WORLDWIDE AUDIENCE INISGHTS

TECXIPIO PIC 

A web-based reporting tool to generate individual P2P audience reports

  • Monitor global trends

  • Easily create individual reports according to your needs 

  • Generate reports based on single titles, file sharers or markets

  • Variety of features and search options enable detailed analyses

TECXIPIO P2P DATA API

Automatically transfer detailed file sharing data into your business reports

  • Easily fetch data via common HTTP GET requests

  • Big data queries can be run monthly up to real time, if you pull every minute

  • Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date

CONTACT US TO TURN FILE SHARING ACTIVITY TO YOUR ADVANTAGE!

TECXIPIO’s file sharing data products provide market insights that help content providers optimize return on investment, maximize revenues and grow audience and subscribers. Get in touch to look into the best solution for you and to get access to a test account. 

Contact us: 

info@tecxipio.com

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