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IDENTIFY AND DEFINE YOUR TARGET MARKETS WITH A UNIQUE SOURCE
Illegal file sharing is quite rightly seen as a threat to creative industries. The unauthorized distribution of movies, TV shows, music, e-books, games, and software threatens income and stifles creativity, as future funding is put in jeopardy. However, data analytics have shown that file sharing data can also be leveraged to provide powerful market insights.
HOW CAN FILE SHARING DATA HELP YOU TO ANALYZE TARGET MARKETS
P2P FILE SHARING ACTIVITY REFLECTS CONSUMER BEHAVIOR
File sharing data gives important market insight into target markets in an environment not everyone knows or understands. P2P file sharing activity can be leveraged in a unique way. Consumer behavior data is available for countries or regions in which content has not yet been officially released but is already being consumed. You can find out in advance what will be popular in which market. Plan your distribution deals and release windows to concentrate on countries or regions that offer the highest potential.
TOOLS THAT PROVIDE YOU WITH INSIGHTS INTO YOUR TARGET MARKET
TECXIPIO’s range of file sharing data products and solutions gives valuable insight into consumer behavior and their content consumption in one or more countries, regions or cities. Find out more about how reports and data can easily be integrated into your existing management information system to maximize your understanding of new and existing target markets.
ANALYZE SINGLE TITLES WITH TREND REPORTS
Monitor popularity levels in real time and get historical data since July 2012
Create trend reports for a variety of titles.
The number is continuously increasing every day with new torrent releases:
TAKE TREND ANALYSIS TO THE NEXT LEVEL -
GENERATE INDIVIDUAL REPORTS WITH A FEW CLICKS
TECXIPIO monitors P2P file sharing activity around the globe and provides an easy to use, web-based portal to show data on all content types like music artists, movies, TV series and games, according to your needs.
AVERAGE NUMBER OF FILE SHARERS THAT DOWNLOADED AND SHARED AT LEAST ONE FILE PER DAY IN 2017
MONITOR POPULARITY LEVELS OF SINGLE TITLES AND ARTISTS IN REAL TIME
With the trend report builder of the TECXIPIO PIC, you can analyze file sharing data down to title and music artist levels. Tracking and comparing popularity levels on all your and your competitor's intellectual property brings many benefits to the entertainment industry and allows you to turn file sharing into a real economic advantage.
EASILY GENERATE TREND REPORTS AND UNDERSTAND CONSUMER DEMAND AROUND THE WORLD
For studios, media organizations, and content providers it is key to understand consumer demand to target the right markets. Now you can monitor file-sharing activity for movies, TV shows, and music worldwide - even in countries and regions where your content is not officially available. This provides unparalleled market insights that traditional data analytics on box-office revenue, audience figures and Blu-Ray/DVD sales simply cannot provide. Tailor-made trend reports can be generated to show which markets have the best potential, what movies are being watched by a certain demographic (based on the location of peers being matched with Census data of area) or which recording artist is actually more popular than the current number 1.
MONITOR FILE SHARING OVER TIME
Get the daily number of P2P users sharing torrents of your content
Create reports on individual time periods
Get historical data from July 2012 or simply select "first torrent seen" up to date
Screenshot: PIC, Trend report of movie title
MONITOR TARGET MARKETS WORLDWIDE
Compare different countries and regions within one report
Use zoom-function to analyze shorter time periods in more detail
Monitor the daily number of new torrent releases for the specific title
Screenshot: PIC, Trend report of movie title
ANALYZE TV SERIES DOWN TO EPISODE-LEVEL
Track how the popularity of TV series develops over time
Make detailed analyses down to season and episode level
Analyze your story telling and identify episodes and seasons that triggered the highest number of catch-ups
Screenshot: PIC, Trend report of TV series
FILE SHARING DATA REFLECTS POPULARITY AND CONSUMPTION TRENDS
Our client feedback validates that TECXIPIO’s trend reports reflect the popularity of content across markets. Analysis show that there is a high correlation between file sharing data and subsequent consumption via legitimate distribution channels. We regularly publish articles about the file sharing activity of TV Shows which also show that file sharing trend lines reflect the developments in TV ratings:
WHAT ARE USE CASES OF FILE SHARING TREND REPORTS?
Optimize release dates and -windows
Find out when content is released in P2P networks and when it starts to become popular
Monitor if torrents with your content are leaked
Determine key markets
Identify the markets in which your content is downloaded the most
Assess popularity among audiences
Find out how often and by how many, content is being shared and downloaded
Compile potential analysis for continuations
Analyze how the number of downloads develops over time
OPTIMIZE BUSINESS DECISIONS AND TURN FILE SHARING TRENDS INTO A REAL ECONOMIC ADVANTAGE!
ANALYZE KEY MARKETS WITH TOP LISTS
Identify the most popular content among file sharers in different regions, countries or even cities to better understand your key markets
Top 50 music artists
Top 100 TV series
Top 10 games
Top 25 movies
IDENTIFY THE MOST POPULAR CONTENT IN YOUR TARGET MARKETS AND REVEAL LOCAL DIFFERENCES
It is sometimes difficult to get up-to-date market data on reactions to new shows or breakout formats. Traditional market analysis based on audience figures, box-office revenue, or Blu-Ray/DVD sales numbers can take time and may not be publicly available due to its commercial sensitivity. Identifying the most pirated show in your target markets or during a particular time period is vital information that helps content providers react quickly to audiences’ current consumption habits.
THREE STEPS TO MAKING MORE INFORMED BUSINESS DECISIONS
1. EASILY GENERATE A TOP LIST OF MOST POPULAR CONTENT
The Top-list functionality of TECXIPIO’s Piracy Insights Creator (PIC) shows how well your and your competitor’s content is performing. The PIC is an easy-to-use, web-based portal that allows studios, TV networks, or distributors to quickly identify the most pirated movie, TV shows, or recording artist on P2P file sharing networks.
CREATE TOP LISTS FOR YOUR TARGET MARKETS
Compare different areas down to city-level
Set individual time periods
Filter by different criteria, like release dates, production companies or genres
Screenshot: PIC, top list report of music artists
2. IDENTIFY THE MOST PIRATED CONTENT
By analyzing P2P file sharing activity, you can quickly see the Top 10, 25, 50 or 100 most pirated shows, movies, or music artists in any given region during any given time period. Piracy statistics are collected on all content so you can gain unique insight into how your competitors are performing. Finding out what genre, movie, TV show, or recording artist is most popular with audiences allows you to adjust release windows for new content, thereby maximizing revenues. Armed with the knowledge of what is the most pirated show or movie in key markets or with key US demographics, you can develop new, related content to legitimately satisfy audience demand.
3. GET INSIGHTS INTO YOUR TARGET MARKETS
Content acquisition is always a balance of gut feeling and hard facts. We can’t help with the gut feeling, but the hard facts on the most popular content are out there. Knowing the most pirated titles or music artists is a good way of understanding target markets and what is going to be the most popular content. Predict how future content may perform and who it will be popular with so you can retain current audiences and attract new subscribers.
WHAT ARE USE CASES OF FILE SHARING TOP LISTS?
Find out what's popular in your target markets
Create top lists for every country, down to city levels
Identify local differences
Compare the most downloaded titles of different market areas
Compare your content with competitors
All monitored titles are taken into account for creating top lists
Optimize content distribution and support sales arguments
Support sales arguments with real data
Use top lists as a guideline for programming decisions
Take the most popular titles into your content portfolio
KEEP YOUR CUSTOMERS ENGAGED AND WATCHING -
FIND OUT WHAT IS MOST POPULAR IN YOUR TARGET MARKETS!
ANALYZE FILE SHARERS WITH CROSS CONSUMPTION REPORTS
What other titles or content types are P2P file sharers of a specific title or music artist interested in?
ANALYZE YOUR TARGET MARKETS AND UNDERSTAND CONSUMER BEHAVIOR
File sharing statistics take consumer behavior analysis to the next level. Cross-consumption patterns can also be created across media – you not only know what other movies or TV shows a consumer likes, but their favorite recording artist, what games they play, and which e-books they read.
GET TO KNOW YOUR TARGET MARKET
Getting to know your target markets and consumer behavior – what interests them, what doesn’t interest them – is the key to successful marketing and maximizing return on investment.
IDENTIFY TRENDS IN CONSUMER DEMAND
Cross-referencing up-to-date, reliable data on consumption and demographics helps identify trends in markets, audience segments, and consumer demand. Studios, media organizations and content providers are able to react quickly to consumer behavior in both established and untapped markets, meaning you never miss out on an opportunity.
Get to know your target market like never before - contact us today for more information!
WHAT ARE USE CASES OF CROSS-CONSUMPTION REPORTS?
TARGET THE RIGHT AUDIENCE THANKS TO MARKET INSIGHTS
Gaining insights on target markets helps to increase satisfaction rates and retain customers. See cross-consumption levels so you know that fans of a TV series will be interested in a new movie release. Targeted advertising and promotional activity around the right programming will create interest and a pre-release buzz that reach far beyond your original target demographic. Having such market insights is of particular interest to VOD providers who can provide optimized content to trigger new subscriptions.
IDENTIFY CROSS-CONSUMPTION PATTERNS ACROSS MEDIA
By identifying individual user types, content providers can easily see cross-consumption patterns. You know that a group of consumers who downloaded a particular movie also downloaded certain TV shows or other movies. This consumer behavior is of particular interest to studios and networks so they can run cross-promotional advertising during the right programming, maximizing interest and advertising response rates. For VOD providers, developing an optimized portfolio of popular content triggers new subscriptions. Relevant cross-content recommendations based on reliable consumer behavior data increases customer satisfaction and ultimately retains subscribers.
Who benefits from target market insights
WHO BENEFITS FROM TARGET MARKET INSIGHTS BASED ON FILE SHARING STATISTICS?
CONTENT PROVIDERS DISCOVER NEW TARGET MARKETS
Content providers now have a powerful tool to plan effective market expansion and to optimize sales strategies:
Analyzing file sharing trends gives studios and media owners a new perspective on how their content is being consumed in established, new and untapped markets. Thanks to tailor-made trend reports, broadcasters and distributors can leverage the popularity of movies, TV series and music to maximize revenues.
Studios can conclude distribution deals in territories where they know they already have market share as a result of movie leaks through P2P file sharing. Support your pitch to buyers by providing them with concrete data to show market demand for your content.
Based on detailed trend reports, original content producers can expand into untapped markets by making content available to consumers through convenient, legitimate on-demand or subscription services.
VOD providers can plan their acquisition of new, yet untried content with an analysis of trend reports across a range of movies and TV shows. Identify the shows that are popular and attract new subscribers.
TV networks cross-reference consumption levels with demographic data from the US census to ensure highly targeted audiences for their advertisers. Thanks to trend reports, they can prove a specific audience that already loves the content and will watch in high numbers.
Distributors can easily identify popular movies with no distribution deal in their home market by analyzing trend reports on movie file sharing activity.
In the music world, trend reports identify where an artist is gaining popularity. Using the trend reports based on worldwide file sharing statistics, you can effectively target marketing in expanding territories. Look forward to sold-out tours!
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GET ACCESS TO WORLDWIDE AUDIENCE INISGHTS
A web-based reporting tool to generate individual P2P audience reports
Monitor global trends
Easily create individual reports according to your needs
Generate reports based on single titles, file sharers or markets
Variety of features and search options enable detailed analyses
TECXIPIO P2P DATA API
Automatically transfer detailed file sharing data into your business reports
Easily fetch data via common HTTP GET requests
Big data queries can be run monthly up to real time, if you pull every minute
Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date
CONTACT US TO TURN FILE SHARING ACTIVITY TO YOUR ADVANTAGE!
TECXIPIO’s file sharing data products provide market insights that help content providers optimize return on investment, maximize revenues and grow audience and subscribers. Get in touch to look into the best solution for you and to get access to a test account.
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