ENHANCE YOUR AUDIENCE MEASUREMENT DATA -
OPTIMIZE PROGRAMMING DECISIONS AND CONTENT RECOMMENDATIONS
OFFERING THE MOST HAPPINESS PER DOLLAR IN A HIGHLY COMPETITIVE MARKET
The media and entertainment landscape is evolving rapidly and competition in every sector is fierce. The demand for TV shows, movies and media that are consumed online or digitally has been increasing rapidly, especially in countries where mobile device penetration is high. Research shows more and more consumers are discovering the convenience of deciding when, where and what to watch on their mobile devices. And because audiences and subscribers have begun to prefer digital entertainment, the number of video-on-demand (VOD) and over-the-top content (OTT) providers is increasing.
In order to stay competitive, attract new subscribers and keep existing subscribers engaged, providers have no choice but to optimize their programming according to the audience’s new needs. While linear television and media services continue to dominate worldwide markets, especially in emerging countries where internet penetration is still weak, they are losing market shares due to the trend toward video-on-demand providers. Consequently, television networks, broadcasters and other media and entertainment companies are starting to adjust their business models and offerings, further intensifying the industry’s “fight over audiences.”
ENHANCE CONVENTIONAL DATA SETS TO STAY COMPETITIVE
More than ever, the market players’ survival depends on knowing what the audience wants to watch and having the right programming strategy in place. Even though data-driven and content-based recommendation engines have reshaped decision-making processes in the media and entertainment industry, the conventional data sets, including audience measurements like television ratings and viewing behavior, are all limited to available official content. As a result, the information and insights generated are biased and insufficient to fully answer some of the following questions:
How can you identify the most popular content among your key target groups and beyond?
How do you get your subscribers to engage with your service and thus increase the customer lifetime value?
How do you trigger new subscribers to join your service?
OFFER THE RIGHT CONTENT AND KEEP YOUR AUDIENCE ENGAGED TO INCREASE THE LIFETIME VALUE
Planning a successful programming strategy that can provide the most relevant content recommendations to your target demographic is challenging and time-consuming. When video platforms are rapidly growing and evolving worldwide, and television networks and broadcasters are struggling to keep ratings up, it is essential to continually optimize and improve your services and content portfolio. In this highly competitive environment, audiences that are not provided with truly entertaining content will quickly cancel their subscriptions since they can always find more relevant media.
“Content is King” – this formula still applies to success in today’s world! How can TECXIPIO provide you with an alternative audience measurement that will help you improve your programming and content recommendations and ensure your subscribers see your content as king?
ANALYZING FILE SHARING ACTIVITY PROVIDES REAL-TIME AND WORLDWIDE AUDIENCE DATA:
A NEW AUDIENCE MEASUREMENT THAT PROMPTS BETTER-INFORMED PROGRAMMING AND CONTENT RECOMMENDATION DECISIONS
TECXIPIO is committed to providing reliable file sharing data and information to the media and entertainment industry that will deliver valuable insights and help you make more-informed business decisions. Leveraging P2P information and measurements can help you keep your current subscribers and viewers engaged, and in turn raise overall ratings. Implementing file sharing research into your strategic content planning process will help you find the right content at the right time, which, when paired with individual targeted content recommendations, will also round out your business in the eyes of consumers. Analyzing the millions of viewers among P2P network users will give you an additional and worldwide audience measurement to better assess the performance and potential of entertainment content.
TECXIPIO can provide you with an audienece measurement that will help you to identify the right content for your target group
HOW CAN YOU IDENTIFY THE MOST POPULAR CONTENT AMONG YOUR KEY TARGET GROUPS AND BEYOND?
Media and entertainment companies mostly rely on analyzing viewing data for content within their platforms to gain insights about audience demands. Whereas TECXIPIO offers unbiased real-time information regarding what consumers around the world are currently watching and, based on that, what other media they’re watching - regardless of whether or not the content is officially available. Therefore, you will be able to identify the countries, states and cities that individual titles are most popular in among target groups, and, of course, also where they are not.
Be sure to acquire movies or TV shows that are particularly relevant to your target audience in your broadcast, service, and/or transmission area - profit from a measurement that enables you to analyze the viewing behavior of audiences worldwide.
2. HOW DO YOU GET YOUR SUBSCRIBERS TO ENGAGE WITH YOUR SERVICE AND THUS INCREASE THE CUSTOMER LIFETIME VALUE?
In this highly competitive on-demand services industry, retaining your customers is absolutely crucial. By knowing what your consumers actually want to watch and what else they most likely watch, you can optimize your content library for their real needs. In order to refine several target groups, our file sharing data can be sorted by local differences in every country in the world. Precise content recommendations at the right time will boost your service’s customer engagement and reduce churn and free trial expirations. Therefore, by incentivizing customers to stay with your service for longer, you are also increasing the customer lifetime value!
3. HOW DO YOU TRIGGER NEW SUBSCRIBERS TO JOIN YOUR SERVICE?
Retaining subscribers is not the only benefit of utilizing file sharing research: By offering content that you’ve already assessed will be popular in your target market, you can also trigger new customers to register for your service!
Additionally, by knowing what other content types and media your target group is interested in, you will be able to promote your services with messages and advertising tailored for just the right audience.
Measure the popularity of entertainment content in P2P networks and use these insights to discover new advertising and programming opportunities!
HOW TO DEPLOY FILE SHARING DATA TO GAIN ADVANTAGES?
The number of torrent releases in P2P networks grows continuously every day. Our system currently covers more than 146,652 movies and 28,480 TV shows, adding new and current titles with every new torrent release. With our tools and solutions, you can generate personalized statistics for individual titles to measure popularity and identify trends.
In order to make programming and content recommendation decisions you have to rely on officially available market data like television ratings, market research or your own analyses of content that is already available to your audience – and only if the content has been released in all of your relevant markets. Of course, most decision makers have a lot of experience and measurements from past releases to draw on. But with every piece of media being different, and considering changing consumer preferences, analyzing file sharing research will only add more certainty to your business decisions.
The TECXIPIO PIC enables you to create top lists for every country that rank what’s popular in target markets. You can then take the most promising titles and add them to your content portfolio and create customized trend reports to measure their popularity levels in real time. This data delivers deep insights to better understand and identify target markets and audiences.
Profit from this new audience measurement data and turn P2P file sharing to your advantage by using the most valuable audience insights to optimize your media library, content recommendations and advertising!
PIC FILE SHARING REPORTS:
A FEW STEPS TO LEVERAGE FILE SHARING DATA FOR THE MOST VALUABLE PROGRAMMING AND CONTENT RECOMMENDATIONS
1. CREATE TOP LISTS -
IDENTIFY THE MOST POPULAR CONTENT IN YOUR TARGET MARKETS
Create individual top lists based on unique IP addresses, total transactions or the daily average IP addresses in a given time, sorted by countries, states or cities. With top lists you can analyze what is most popular in your target markets
Screenshot: PIC, Report Builder Top List
Juxtapose your media library’s content with newly identified high-potential content.
2. CREATE TREND REPORTS -
ASSESS SUCCESS POTENTIAL OF SINGLE TITLES
Pick the most popular TV shows and movies identified by the top lists and create trend reports detailing individual time periods to see exactly how and where they've performed well. Measure whether a title shows more up- or downward trends to decide what other media should be included within the program.
Screenshot: PIC, Report Movie title
Assess future potential of single titles
3. CREATE CROSS-CONSUMPTION REPORTS -
MAKE RELEVANT CONTENT RECOMMENDATIONS TO YOUR SUBSCRIBERS
Use the cross-consumption feature of the TECXIPIO PIC to examine precisely what other media is popular among consumers and fans of a chosen title in different countries, states or even cities. Once you’ve dug deeper into the preferences of file sharers who downloaded and shared a specific title, then you can see exactly what your subscribers most likely also watch.
Screenshot: PIC, Report Builder cross-consumption
This unique audience measurement provides you with knowledge, that enables you to point out local differences, understand the substitutes for your content and monitor the demand for content during season breaks to better plan programming and content recommendations.
Use the TECXIPIO PIC to gain market insights that help you optimize your programming strategy and content recommendations, which in turn will keep your subscribers engaged and will trigger new subscriptions. Turn file sharing activity to your advantage and profit from an additional measurement to generate audience insights!
To compile a targeted program for your audience, uncover local differences in your country, state or city and find out what else your target group is sharing. With these new audience measurement, you will be equipped with unique and powerful audience insights, putting you right on track to providing a highly optimized content library as well as better targeted content recommendations for your consumers!
All of the information derived from file sharing data solutions can be used in the web-based statistics portal TECXIPIO PIC, or extracted and implemented directly in your own reporting with the TECXIPIO P2P Data API.
KEY BENEFITS AT A GLANCE:
Worldwide audience measurement for almost every movie and TV show
Historical data since July 2012
Keep your audience engaged, subscribing and watching
Trigger new customers and grow the number of subscriptions
Increase customer satisfaction and thus the lifetime value, as well as overall ratings
Identify what’s most popular and offer the most relevant content
Discover new advertising and programming opportunities
Tailor your content portfolio to your audiences
Take even local differences into account
Create individual and better targeted recommendations via digital newsletters or on your platform
No matter what size company you are, enhancing your audience measurement with file sharing data can help your business leverage more out of existing potentials!
With TECXIPIO file sharing data, you can create trend reports, top lists and cross-consumption analyses displaying target market insights on how single titles perform during individually selected periods, as well as what is relevant to target audiences worldwide.
WHAT IS UNIQUE ABOUT AN AUDIENCE MEASUREMENT BASED ON FILE SHARING DATA?
File sharing data allows you to reliably and instantly analyze how content is performing in different target markets, whether you already serve the market with your service or not! This offers unprecedented market and industry insights that traditional analytics on box-office earnings, audience measurements like TV ratings and DVD/Blu-ray sales revenues simply can’t provide!
Unbiased data, independent from official release dates and availability
Historical up through real-time data
Worldwide market data down to the city level
By leveraging the full data set, you can dive deep into the trends and gain a better understanding of your key markets for all types of media.
GET ACCESS TO WORLDWIDE AUDIENCE INSIGHTS
A web-based reporting tool to generate individual P2P audience reports
Monitor global trends
Easily create individual reports according to your needs
Generate reports based on single titles, file sharers or markets
Variety of features and search options enable detailed analyses
TECXIPIO P2P DATA API
Automatically transfer detailed file sharing data into your business reports
Easily fetch data via common HTTP GET requests
Big data queries can be run monthly up to real time, if you pull every minute
Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date
CONTACT US TO OPTIMIZE PROGRAMMING AND CONTENT RECOMMENDATIONS
Are you interested in offering the most customer-relevant portfolio and more profitable recommendations? - We provide an audience measurement that will get you there!
Profit from all of these advantages and contact us to request a free demo!