THE FUTURE OF WORLDWIDE DIGITAL MEDIA CONTENT AND FILM DISTRIBUTION
FILM AGGREGATORS AND VOD DISTRIBUTION COMPANIES NEED TO EXTEND THEIR SERVICE OFFERS
A film aggregator helps the rights-holders of media content to deliver titles to viewers through leading digital film distribution platforms and online retailers such as Netflix, Hulu, Amazon, and iTunes.
Particularly for independent filmmakers, national distributors, smaller producers, and content owners, film aggregators or digital film distribution companies become increasingly important to manage the operational, technical, legal, editorial, and financial requirements of an online distribution platform.
OPTIMIZE DIGITAL CONTENT DISTRIBUTION FOR CUSTOMERS
Identify the right distribution territories
Better target promotional activites
Support sales arguments
Optimize catalogs for online distribution platforms
Increase visibility through a more targeted and selective approach
DIGITAL DISTRIBUTION COMPANIES AND AGGREGATORS NEED TO GO BEYOND OPERATIONAL SERVICES
As competition becomes fiercer in this sector, single aggregators are gradually becoming one-stop-shop solutions that offer additional services to help content owners boost digital distribution.
Counselling rights holders to achieve the full potential of online distribution
Sourcing content and optimizing content catalogs
Designing and putting straight-to-VOD exploitation strategies in place
Identifying the right release dates
Setting pricing strategies
Optimizing promotional activities
FIRST AGGREGATORS ALREADY STARTED
First aggregators have already started offering strategic distribution consulting services, which will become a decisive factor for them to remain competitive.
In the future, film and media content aggregators will need to focus more on generating valuable market insights to provide successful content distribution and acquisition strategies to media content owners such as filmmakers and national distributors.
A FILM AGGREGATOR BRINGS MANY BENEFITS TO RIGHTS HOLDERS AND ONLINE RETAILER
INCREASING CONTENT LIBRARIES DEMAND MORE DETAILED DISTRIBUTION STRATEGIES
Enabling international exposure
taking content to audiences around the world
helping handle the cross-country circulation of media content
Getting access to major catalog owners to boost digital distribution
Handling a high number of contracts
Operational, technical, legal, editorial, and financial support to help fulfill the requirements of digital distribution platforms
Online retailers get access to a large library of content that is available for acquisition
A profound distribution strategy is decisive for filmmakers and sales agents to maximize their visibility on digital distribution platforms:
Identifying target audiences and the right territories
Finding the right partners and distribution channels (highly curatorial retailers vs. retailer with a high volume and diversified content)
Optimizing release dates and windows (e.g. cross-border)
AGGREGATORS NEED TO FOCUS ON MEDIA ANALYTICS AND MARKET INTELLIGENCE
The ability to better assess market potential through profound market knowledge and consumer insights for given titles is key:
Insights into audience’s habits and preferences
Performance forecasts and benchmarking
Understanding customer preferences and consumption patterns will help provide media content with visibility (and revenue streams) through targeted distribution and promotion strategies. Aggregators are already well placed with the in-depth market knowledge to generate valuable market insights.
MANY ENTERTAINMENT COMPANIES ALREADY LEVERAGE ADDITIONAL DATA SOURCES TO OPTIMIZE BUSINESS DECISIONS
Aggregators have access to a high amount of data
Aggregators already have access to a high amount of data about various distribution platforms and content, which already puts them in a good position to generate holistic market insights. However, this data is based on released content and the markets to which they have access.
Holistic datasets are needed to generate reliable insights
With more in-depth market knowledge, aggregators are able to provide content-owners with successful distribution strategies and create relevant offers to digital distribution platforms such as Netflix or iTunes.
P2P audience data enhances existing datasets
Enhancing existing datasets with P2P audience data will provide access to new audience measurements to optimize business strategies
BENEFIT FROM P2P AUDIENCE DATA
worldwide audiences down to the city level
the audiences of movie titles, TV shows, games, and music artists
benchmarks and potential analyses based on the historical data of similar titles
demand among audiences based on real-time data
content catalogs and promotion strategies based on audience patterns, unbiased from official availability
PROVIDE YOUR CUSTOMERS WITH SUCCESSFUL DIGITAL FILM DISTRIBUTION AND ACQUISITION STRATEGIES
FIND OUT HOW FILE SHARING DATA CAN HELP YOU TO REVEAL THE NEEDED INFORMATION
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