THE FUTURE OF WORLDWIDE DIGITAL MEDIA CONTENT AND FILM DISTRIBUTION

FILM AGGREGATORS AND VOD DISTRIBUTION COMPANIES NEED TO EXTEND THEIR SERVICE OFFERS 

A film aggregator helps the rights-holders of media content to deliver titles to viewers through leading digital film distribution platforms and online retailers such as Netflix, Hulu, Amazon, and iTunes.

Particularly for independent filmmakers, national distributors, smaller producers, and content owners, film aggregators or digital film distribution companies become increasingly important to manage the operational, technical, legal, editorial, and financial requirements of an online distribution platform.

 

OPTIMIZE DIGITAL CONTENT DISTRIBUTION FOR CUSTOMERS

Identify the right distribution territories

Better target  promotional activites

Support sales arguments

Optimize catalogs for online distribution platforms

Increase visibility through a more targeted and selective approach 

DIGITAL DISTRIBUTION COMPANIES AND AGGREGATORS NEED TO GO BEYOND OPERATIONAL SERVICES

As competition becomes fiercer in this sector, single aggregators are gradually becoming one-stop-shop solutions that offer additional services to help content owners boost digital distribution.

  • Counselling rights holders to achieve the full potential of online distribution

  • Sourcing content and optimizing content catalogs

  • Designing and putting straight-to-VOD exploitation strategies in place

  • Identifying the right release dates

  • Setting pricing strategies

  • Optimizing promotional activities

FIRST AGGREGATORS ALREADY STARTED 

First aggregators have already started offering strategic distribution consulting services, which will become a decisive factor for them to remain competitive.

In the future, film and media content aggregators will need to focus more on generating valuable market insights to provide successful content distribution and acquisition strategies to media content owners such as filmmakers and national distributors. 

A FILM AGGREGATOR BRINGS MANY BENEFITS TO RIGHTS HOLDERS AND ONLINE RETAILER

INCREASING CONTENT LIBRARIES DEMAND MORE DETAILED DISTRIBUTION STRATEGIES

  • Enabling international exposure

    • taking content to audiences around the world

    • helping handle the cross-country circulation of media content

  • Getting access to major catalog owners to boost digital distribution

  • Handling a high number of contracts

  • Operational, technical, legal, editorial, and financial support to help fulfill the requirements of digital distribution platforms

  • Online retailers get access to a large library of content that is available for acquisition

A profound distribution strategy is decisive for filmmakers and sales agents to maximize their visibility on digital distribution platforms:

  • Identifying target audiences and the right territories

  • Finding the right partners and distribution channels (highly curatorial retailers vs. retailer with a high volume and diversified content)

  • Optimizing release dates and windows (e.g. cross-border)

 

AGGREGATORS NEED TO FOCUS ON MEDIA ANALYTICS AND MARKET INTELLIGENCE

The ability to better assess market potential through profound market knowledge and consumer insights for given titles is key:

  • Insights into audience’s habits and preferences

  • Detect trends

  • Performance forecasts and benchmarking

Understanding customer preferences and consumption patterns will help provide media content with visibility (and revenue streams) through targeted distribution and promotion strategies. Aggregators are already well placed with the in-depth market knowledge to generate valuable market insights.

MANY ENTERTAINMENT COMPANIES ALREADY LEVERAGE ADDITIONAL DATA SOURCES TO OPTIMIZE BUSINESS DECISIONS 

Aggregators have access to a high amount of data

Aggregators already have access to a high amount of data about various distribution platforms and content, which already puts them in a good position to generate holistic market insights. However, this data is based on released content and the markets to which they have access.

Holistic datasets are needed to generate reliable insights

With more in-depth market knowledge, aggregators are able to provide content-owners with successful distribution strategies and create relevant offers to digital distribution platforms such as Netflix or iTunes.

P2P audience data enhances existing datasets

Enhancing existing datasets with P2P audience data will provide access to new audience measurements to optimize business strategies

BENEFIT FROM P2P AUDIENCE DATA

Measure 

worldwide audiences down to the city level

Analyze

the audiences of movie titles, TV shows, games, and music artists

Create 

benchmarks and potential analyses based on the historical data of similar titles

Assess

demand among audiences based on real-time data

Optimize 

content catalogs and promotion strategies based on audience patterns, unbiased from official availability

 

PROVIDE YOUR CUSTOMERS WITH SUCCESSFUL DIGITAL FILM DISTRIBUTION AND ACQUISITION STRATEGIES

FIND OUT HOW FILE SHARING DATA CAN HELP YOU TO REVEAL THE NEEDED INFORMATION

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