OPTIMIZE FILM RELEASE WINDOWS TO MAXIMIZE REVENUE
KNOW WHEN AND WHERE YOUR MOVIES SHOULD BE RELEASED TO MAXIMIZE REACH
For filmmakers, studios and distributors of content, planning the optimal film release windows and distribution strategies is incredibly complex and requires overcoming several challenges: when and where a movie should premiere in theaters, how the film distribution windows and territories should be scheduled and how they should work together.
DIGITAL ACCESS LEADS TO UNCONTROLLED RELEASES
Once a movie is leaked or distributed digitally, it can be accessed globally, which makes controlling releases in different territories difficult and may also encourage illegal file sharing. For example, as soon as torrent files are spread by users in just one or two countries a movie becomes immediately available in P2P networks worldwide.
RIGID HOLDBACKS MAY BACKFIRE
The digital and DVD distribution of new movies is usually scheduled quite a long time after their first theatrical screenings. In addition, this first release window is time-shifted for different markets and subsequent channels, and might not even be officially available in some countries. However, too rigid of a holdback period may backfire, resulting in more people downloading and sharing than buying. As soon as files of a movie are distributed in P2P networks, fans who do not have access to legal alternatives are more likely to consume it illegally than not watch it at all. This illegal sharing of films within the often rigid theatrical release window is creating headaches among studios and distributors. However, file sharing numbers are jumping into the millions due to not only the first leak (in some countries often on the same day as the theatrical release), but also the illegal distribution of various versions of the movie (different languages, subtitles and quality levels).
FILM INDUSTRY'S THEATRICAL RELEASE WINDOWS CONTINUE TO SHRINK
When filmmakers, studios or distributors of movies plan to officially release their work in various channels, they usually run up against holdbacks. While it’s taking less and less time for films to make their way from the big screen (theaters) to DVD or home video, studios and distributors often hold back a film to avoid cannibalization and to adequately exploit the highly valuable theatrical release window. This practice was intended to bolster ticket sales at the box office, but it only creates a gap of time during which no one can watch the film on other screens and services, such as video-on-demand (premium VOD/transactional VOD), pay-per-view (PPV), electronic-sell-through (EST) or pay TV.
Most films cannot be distributed worldwide or even simultaneously due to several reasons including costs, time to prepare subtitles and dubs for theatrical distribution in countries with different languages, getting the movie through foreign certification and rating boards, local hurdles and obstacles and the release schedules of competing films.
Nevertheless, in order to maximize the return on investments for your movie, key target markets and the optimal release date must be identified.
How can you best schedule release dates and windows for your content in different target markets around the world?
How can you capture the highest number of potential buyers for your content to maximize the return on investment?
UTILIZE CONSUMER DEMAND TO IDENTIFY HIGH-POTENTIAL FILM RELEASE WINDOWS
In 2018, audiences are seeking an ever-wider range of alternatives for watching their favorite entertainment content. On-demand services, in particular, are growing in popularity, and several new providers are popping up worldwide. In order to match the evolving needs of audiences, media and entertainment companies need to adapt their film release windows and strategies. Not only does this satisfy demand and maximize viewing numbers, but it also can help to prevent or at least reduce the illegal consumption of movies online.
In the foreseeable future, the realignment of film release windows is inevitable, and you need to leverage empirical knowledge appropriately in order to plan these release windows for a movie across different channels!
How can you optimize your film release windows and identify high-potential release dates in target markets worldwide?
ANALYZING FILE SHARING ACTIVITY:
MAXIMIZE REVENUE BY PLANNING YOUR FILM RELEASE WINDOWS ACCORDING TO P2P RELEASES
TECXIPIO is committed to providing you with scalable solutions to questions, concerns, and challenges concerning the optimization of film release windows. Utilizing file sharing data can help boost the profitability of your content and plan subsequent film release windows that are better targeted. This data offers insights and specific information about certain titles in your target market, such as:
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When does your content become popular in which markets?
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How many people are interested in it?
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When are high-quality and different language files of your content released?
TECXIPIO can provide you with the information that will help you optimize your film distribution windows and set the right release dates based on demand in target markets worldwide.
1. HOW CAN YOU SCHEDULE PERFECTLY TIMED FILM DISTRIBUTION WINDOWS?
If your films are not officially accessible when their files hit P2P networks, file sharers may illegally download and share your content even more. However, with legitimate offerings available, some file sharers might instead reach for your content the legal way. By monitoring high-quality torrent releases in P2P networks, you can track exactly when the illegal consumption begins. Optimal film release distribution can then be determined by noting the dates that high-quality torrents hit P2P networks, for example, HD-rip quality files. This can also be used as an indicator for the alignment of future releases in different target markets.
2. HOW CAN YOU ENSURE THE HIGHEST NUMBER OF POTENTIAL BUYERS AND MAXIMIZE RETURN ON INVESTMENT?
By offering a VOD/OTT service at the right time (when high-quality rips usually appear in P2P networks) and in the right target markets (according to the availability of subtitled and dubbed versions worldwide), you can push your content in subsequent film release windows, adapt prices to exploit valuable TVOD and PPV windows and capture potential file sharers before they utilize P2P networks. If the movie is available on the screen at home, they will more likely watch your content legally, even if they have to pay for it.
HOW CAN YOU USE THE TECXIPIO PIC TO DETERMINE THE BEST FILM DISTRIBUTION WINDOWS AND STRATEGIES?
The number of torrent releases in P2P networks is growing larger every day. Using our data set, you can currently track almost 150,000 movie titles and 30,000 TV show titles. Our tools and file sharing data solutions enable you to generate statistics about individual titles. New titles are added as soon as they enter P2P networks.
The illegal file sharing of your content regularly diminishes ticket sales by considerable amounts. Therefore, you need to plan your release strategies by determining when and where films should be released to maximize the return on investment!
Take advantage of P2P file sharing data and use these invaluable insights to optimize your release strategy!
PIC: GENERATE INDIVIDUAL TREND REPORTS – DISCOVER WHEN CONTENT APPEARS IN P2P NETWORKS AND TRACK ITS POPULARITY
1. USE THE PIC REPORT BUILDER TO CREATE INDIVIDUAL REPORTS WITH A FEW CLICKS
Select your titles:
Search for title name or use advanced search options (genre, language, release date...)
Define report areas:
worldwide, single countries or cities
Include additional statistics:
ISPs or client versions used, top cities or quality-level of torrents
Define report period:
select individual time frame or conveniently pick "first seen torrent" date
2. GET A DETAILED REPORT ABOUT THE P2P ACTIVITY FOR YOUR TITLES
Monitor the trend line for your chosen titles and detect new torrent releases in P2P networks. Analyze these torrent releases in P2P networks by language, quality and subtitles.
Track the number of detected torrent releases per day
Monitor P2P activity and quality-level of torrent releases
Get historical data and analyze development over time
3. ALIGN RELEASE WINDOWS AND MAXIMIZE REVENUE STREAMS
When new files hit P2P networks, file sharing activity increases dramatically. Set time frames to convert potential pirates by pushing your movie into home video services in order to profit from TVOD/PPV/EST revenues (this usually means moving away from a traditional 90-day holdback period and realigning every one of a film’s release windows).
Development of file sharing activity of a movie title when torrents of a higher quality are released in P2P networks
4. IMPLEMENT LEARNINGS FOR FUTURE RELEASES
Use historical content trend lines to adjust release dates for new content in different target markets.
Use the TECXIPIO PIC to gain insights into target markets that help you optimize your film distribution windows and release strategy, thereby maximizing revenues. Turn file sharing activity to your advantage!
Simply select a specific title and define the report area and period as well as the additional quality-feature for torrent files (available for movie titles). Click create and run your trend report based on your individual settings!
KEY BENEFITS AT A GLANCE:
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Utilize worldwide market data on almost every movie and TV show title
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Monitor trend lines and detect new quality torrent releases
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Exploit historical data from July 2012 up to the present day
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Determine release strategies across film distribution windows worldwide
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Analyze data at a granular city level for local distribution purposes
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Identify under-monetized markets for your content and make data-driven pricing decisions
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Convert potential pirates by making movies officially available at the right time
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Minimize the risk of unprofitability and maximize the return on investment for your content
No matter what size company you are in the media and entertainment industry, file sharing data can help your business leverage more out of existing potentials!
With TECXIPIO file sharing data, you can generate trend reports, top lists and cross-consumption analyses that display target market insights. Find out how individual titles perform during selected periods and what other content is relevant to target groups worldwide.
FILE SHARING DATA OFFERS UNIQUE MARKET INSIGHTS TO OPTIMIZE FILM RELEASE WINDOWS WORLDWIDE
Alongside ticket sales at the box office, negotiating deals for the distribution rights of movies for VOD, OTT, Pay TV, DVD or TV after the screening in theaters is becoming more and more important. The usual approach to planning a film release window – by taking account of business experience, common industry practices or even gut feelings – may not ensure the best possible exploitation of existing potentials. However, file sharing data offers filmmakers, studios or distributors powerful insights into how demand actually develops and when to set time frames for film distribution in the most effective way.
By leveraging the full data set, you can dive deep into the current trends and gain a better understanding of your key markets for all types of content.
GET ACCESS TO WORLDWIDE AUDIENCE INSIGHTS
TECXIPIO P2P DATA API
Automatically transfer detailed file sharing data into your business reports
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Easily fetch data via common HTTP GET requests
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Big data queries can be run monthly up to real time, if you pull every minute
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Raw data can be filtered on individual fields for e.g. location, quality level (Blu-Ray, DVD, Screener..) and activity date
CONTACT US TO OPTIMIZE YOUR FILM DISTRIBUTION WINDOWS
Are you interested in precisely timing film release windows?
We provide the means to get you there!
To profit from all of these advantages simply request a free demo!