In our last few articles, we analyzed overall file sharing activity worldwide and the type of content involved in P2P activity. With this article, we want to further explore which content types are most popular in the top file sharing countries. All of these countries have one particular taste in common, a type of content that all of them rank as most demanded in P2P networks: movie titles. TV shows make up the second-largest share in each of the top file sharing countries except for Russia. Despite this generally homogenous palate, we are able to make out some clear differences when analyzing the actual amount of activity for the various content types in each country.
More than anywhere else in the world: Every third P2P user in Russia shares games! A nation of gamers and e-bookworms?
Russia is, with a daily average of 4.14 million P2P users, the No. 1 file sharing country worldwide. To put that in global terms: That’s 14.55% of all of the file sharers in the world. But they aren’t just big, they’re also active: At 34% and 5%, respectively, Russian P2P users pass around files for games and e-books like in no other of the top countries. Other than that, their relative demand for movies, TV shows and music artists fall below the worldwide averages.
P2P USER IN INDIA: BIG-TIME MOVIE BUFFS, BUT LITTLE INTEREST IN MUSIC
A rather untypical taste for movies has prompted us to take a closer look at India. A whopping 76% of P2P users in India share movie titles, which is more than 26 percentage points above the worldwide average – and even 30 percentage points above the Asian share, which includes India. The subcontinent certainly has a taste for film, placing it firmly in the lead, followed by Brazil (57%), Russia (49%) and the United States (47%). China brings up the rear with a comparably low share of 33%.
If you are interested in learning more about Indian P2P users’ movie consumption, check out our latest top list of file sharers’ favorite Bollywood Hindi movies released in 2017!
Other content types, however, seem not as enticing as movies. TV shows, for example, show a comparably low demand among Indian P2P users. With 22%, the share is almost 7 percentage points lower than the worldwide average. Games and music files also constitute a comparably small share. With 9% and 4%, respectively, P2P networks are hardly used for games and music artists there. Trailing far behind, e-books are shared by around 2% of Indian P2P users (vs. almost 4% worldwide).
Do you want to find out more about P2P network usage in India? Jump to the article 'Falling for the entertainment industry in India: 10 things you need to know about its file sharers'.
CHINESE P2P USER LIKE TO KEEP THEIR OPTIONS OPEN
China has always hosted a hefty portion of the world’s file sharers. In 2017, more than 3 million daily average P2P users shared various content types in P2P networks, which secured China second place in the top file sharing country ranking from January until May 2017. Due to a relatively even spread of file types, however, Chinese P2P users don’t seem to have a clear favorite form of entertainment. The numbers for movie, game and TV show titles are below the worldwide average – as are those for e-books. The only holdout is music, which – with its 14% share within P2P networks – at least beat out Russia (11%), Brazil (8%) and India (4%).
BRAZIL BINGES ON SERIES: EVERY THIRD P2P USER HAS SHARED EPISODES OF A TV SHOW
With 32% of P2P users, Brazil boasts the largest percentage of series sharers, followed by the United States (29%) and Russia (23%). Looking beyond television, movie and game titles make up 56% and 23% of Brazilian P2P users, respectively. The figures for both of these types of content are higher than the worldwide averages. On the other hand, Brazilian file sharers don’t seem to be very interested in reading for entertainment, seeing how only 1% of them also share files of e-books.
PARTY IN THE USA – AMERICAN USERS STILL LOVE TO SHARE MUSIC BY P2P
With a daily average of 1.37 million P2P users in 2017, the United States is ranked fifth among the top file sharing countries. As previously mentioned, movie titles make up 47% of the most popular content shared, followed by TV shows at 29%. Not that music files weren’t also sought after: P2P networks in the U.S. also host their fair share of tunes, 19% of the total content to be precise. That puts them well above average, with China only a bit less enthusiastic about music. In the other top file sharing countries, sharing activity just barely scraped the worldwide average of 11%. Considering the fact that the United States has the second-largest gaming industry in terms of revenue, game titles also have a comparably low share of 9% among P2P users.
Source: TECXIPIO PIC Definition: The rankings are based on the number of unique file sharers: How many peers (file sharers) shared at least one file of the respective content type within a certain time period?