The exceptional media and entertainment industry in India has plenty to offer those who love to consume a variety of content: Indian file sharers. The TECXIPIO infographic we’ve put together delves deep into file sharer behavior on the subcontinent. Analyses of file sharing activity generate data that enables unique insights into consumer preferences and different target markets. To give you a better understanding of file sharing within the media and entertainment industry in India, we’ve compiled 10 aspects of their profiles that answer the following questions:
- How popular are P2P networks in India? - What segments of the media and entertainment industry are shared most in India? - What content is popular and what are people less interested in?
The facts provided below are based on P2P activity within the first six months of 2017.
#1 – OVERALL FILE SHARING IN INDIA:
Within the given time period, a daily average of 1,497,580 Indian file sharers downloaded and shared at least one file over P2P networks.
Do you want to find out more about the worldwide file sharing landscape? Read more in our article about the global peer-to-peer network usage in 2017!
#2 – WHAT TYPE OF CONTENT IS MOST POPULAR AMONG FILE SHARERS IN INDIA?
Indian file sharers cast a huge number of files into P2P networks. To see what these files are exactly, we broke down the daily average number into content types (movies, TV series, games, music artists and e-books). After looking at the numbers by category, it becomes obvious which sectors within the entertainment industry in India have gained the most traction.
What are file sharers in India passing around in P2P networks? (Note: The numbers are daily average file sharers who shared at least one file. One file sharer might share more than one file per day)
The clear favorite content type among Indian file sharers is movie titles – 1,131,914 P2P users share at least one movie title each day!
1. Movie titles 1,131,914 2. Series titles, 322,231 3. Games titles, 132,216 4. Music artists, 56,011 5. E-books (not mapped), 36,621
#3 – MOST-USED CLIENTS FOR SHARING:
Torrent client statistics reveal a diverse range of options by which users spread their data around the globe. File sharers in India favor uTorrent (more than 70%), for example. But some of their files can be found on other noteworthy clients like BitTorrent, Libtorrent or FL.
#4 – WHAT PORTION OF WORLDWIDE FILE SHARERS CAN BE FOUND IN INDIA?
Nearly 5.31% of file sharers in the world are based in India. That makes it the country with the fourth most file sharers in the world, right behind Russia (14.53%), China (10.77%) and Brazil (5.77%).
#5 – WHAT GAMES ARE MOST FILE SHARERS IN INDIA COLLECTING?
The percentage of file sharers in India who share game titles in P2P networks is relatively low compared with other content types: just 5%. Nevertheless, file sharers in India do have a very clear favorite! Indian gamers have worn down the buttons on their console controllers playing “Grand Theft Auto” in its various installments, the titles of which dominate the list of top 5 most popular games.
The top 5 games downloaded and shared by Indian file sharers:
1. “Grand Theft Auto V”, 633,410 2. “Grand Theft Auto: San Andreas”, 555,157 3. “Grand Theft Auto”, 461,829 4. “Grand Theft Auto: Vice City”, 450,155 5. “Counter-Strike: Global Offensive”, 381,577
#6 – WHAT ARE THE MOST POPULAR HINDI MOVIES RELEASED IN 2017?
A significant number of file sharers in India use P2P networks to download and share film titles. According to the figures, nearly 78% of Indian P2P users share movie titles. But how many of these files are films produced by India’s own media and entertainment industry?
The Top 5 Hindi movies released in 2017:
1. “Raees”, 2,919,057 2. “Kaabil”, 2,761,116 3. “Jolly LLB 2”, 2,227,006 4. “OK Jaanu”, 1,985,428 5. “Badrinath Ki Dulhania”, 1,957,247
The Bollywood blockbuster “Raees” hit Indian theatres on January 25, 2017. First torrents of the movie were already popping up in P2P networks the day after. Since then, a total number of 2,919,057 P2P users have downloaded and shared the movie in India.
#7 – INDIANS LOVE MUSIC – BUT CAN THE SAME BE SAID OF FILE SHARERS IN INDIA?
Drawing in 4% of file sharers in India, music constitutes a very small subsection of content being downloaded and shared in P2P networks. Despite this small sample size, it’s still possible to draw some obvious conclusions about Indians’ music preferences. The first thing you notice is that not a single Indian artist made it into the top 5. Instead, the electro duo Major Lazer earned the crown by a healthy majority.
The top 5 music artists downloaded and shared by file sharers in India:
1. Major Lazer, 536,342 2. BrvndonP, 252,807 3. Ed Sheeran, 224,946 4. The Chainsmokers, 209,603 5. Coldplay, 133,069
#8 – WHAT ELSE DO FILE SHARERS IN INDIA LIKE?
Now that we know which movies, music and games most file sharers in India flock to, we can examine their other flights of fancy. Since we’ve established that the subcontinent is full of film buffs, it is not surprising that 50% of the file sharers who passed around one of the top 5 movies, also slipped in some of the other remaining four. It’s also worth noting that three out of four Indian P2P users who shared one of the top 5 movies also shared the Hollywood blockbuster “xXx: Return of Xander Cage”.
#9 – WHERE IN INDIA DO THE MOST ACTIVE FILE SHARERS LIVE?
Based on the top 5 rankings we’ve been covering here, the most active file sharers are located in big metropolitan cities like the Bollywood stronghold of Mumbai. Others hail from the capital city of Delhi or West Bengali’s Kolkata, where the entertainment industry has a big showing.
#10 – WHICH ISPs GET THE MOST FILE SHARING TRAFFIC IN INDIA?
There are several Internet Service Providers that file sharers in India use to download and share entertainment content. The most popular choices, according to statistics for the top 5 Hindi movies released in 2017, are BSNL and Jio.
Still want to find out more about where and how often your content has been shared? Do you want to know how to leverage this knowledge to achieve your business goals in the media and entertainment industry in India as well as in other target markets?
We can help you with that; just get in touch with us for more information on how to identify and define new target markets in the world and optimize your film distribution strategy by leveraging an unparalleled source of data!
Source: TECXIPIO PIC Definition: Number of file sharers - number of peers sharing at least one file of the respective content within a particular time period in India.