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Lady Gaga - boost in U.S. file sharers following Super Bowl performance, but can't beat her last

One day after Lady Gaga's last album was officially released, the number of file sharers increased in most countries around the world. The strongest impact and highest peaks were seen in the U.S. with 6,400, Brazil with 4,000, China with 3,300 and Russia with 2,900 on October 22, 2016. After that, numbers decreased continuously. In the U.S., they went down to about 1,600 per day. Her performance at the Super Bowl again had an immediate effect on the number of file sharers in the U.S., which increased to 5,600 the day after February 6, 2017. Nevertheless, the numbers in all other countries around the world remained steady. Between Jan.1, 2016, and February 14, 2017 we counted a total of 2,943,981 peers, that shared Lady Gaga files.

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Companies of the media- and entertainment industry leverage file sharing data to enhance conventional audience measurement systems.

Identify international target markets for content distribution

Optimize programming and content recommendations

Assess popularity trends of TV Shows based on catch-up rates 

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