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Content providers and copyright holders worldwide need to have wide-ranging anti-piracy strategies in place. The illegally distribution of media content is a problem across the globe, particularly in emerging markets.

In order to effectively prevent and limit the illegal distribution and use of copyrighted content, holistic anti-piracy strategies are required. The aim is not only to stop or make it more difficult to distribute pirated copies but also to counter as many reasons as possible for users to resort to pirated versions, with legal alternatives.

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