Understand consumer behavior in new and existing markets
Getting to know consumer behavior – what interests them, what doesn’t interest them – is the key to successful marketing and maximizing return on investment. Cross referencing up-to-date, reliable data on consumption and demographics helps identify trends in markets, audience segments, and consumer demand. Studios, media organizations and content providers are able to react quickly to consumer behavior in both established and untapped markets, meaning you never miss out on an opportunity.
Identify cross-consumption patterns across media
By identifying individual user types, content providers can easily see cross-consumption patterns. You know that a group of consumers who downloaded a particular movie also downloaded certain TV shows or other movies. This consumer behavior is of particular interest to studios and networks so they can run cross-promotional advertising during the right programming, maximizing interest and advertising response rates. For VOD providers, developing an optimized portfolio of popular content triggers new subscriptions. Relevant cross-content recommendations based on reliable consumer behavior data increases customer satisfaction and ultimately retains subscribers.
Get to know the consumer like never before
File sharing statistics take consumer behavior analysis to the next level. Cross-consumption patterns can also be created across media – you not only know what other movies or TV shows a consumer likes, but their favorite recording artist, what games they play, and which e-books they read.
P2P file sharing activity reflects consumer behavior
File sharing data gives important market insight into consumer behavior in an environment not everyone knows or understands. P2P file sharing activity can be leveraged in a unique way. Consumer behavior data is available for countries or regions in which content has not yet been officially released but is already being consumed. You can find out in advance what will be popular in which market. Plan your distribution deals and release windows to concentrate on countries or regions that offer the highest potential.
Providing you with consumer behavior insight
TECXIPIO’s range of file sharing data products and solutions gives content producers valuable insight into consumer behavior in one or more countries, regions, US states or US cities. Find out more about how reports and data can easily be integrated into your existing management information system to maximize your understanding of new and existing markets.